Advice · 06. September 2019
We were featured on DC's premier podcast for the public relations industry, the Flack Pack. This interview (starts at 17 minutes) truly summarizes all that we're about.
Agency Search · 31. July 2019
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go about identifying, evaluating and ultimately hiring public relations agencies.
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Top Concerns of Agencies Responding to RFPs
- Short deadlines
- Budget not provided
- Incomplete scope of work
- Exhaustive response required
- Poorly written RFP - difficult client down the line
Why Organizations Dread the RFP Process
- Agency bait and switch
- Boilerplate response
- Daunting process
- Hard to differentiate agencies
- Want the process to be open and fair
Have others? Email us.
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