RFPs · 23. January 2018
Selecting an agency able to deliver globally while sticking to budget is far from easy. Here are the questions to ask.
12. August 2014
(original post) Defining your scope of work is critical when selecting any PR firm. Not only will it make your goals and objectives clear, but it will also help you determine if you are looking purely for public relations services or, perhaps, if you need marketing or digital services instead. Though the lines are blurring today on what PR and marketing firms offer, as a general rule it’s important to understand where you need the help: earned media/media relations (PR), writing (PR), sales...
29. September 2012
While May/June is usually when most of us focus on our spring cleaning at home, September/October seems to be the time when companies start focusing on “cleaning house” with regard to their PR programs -- with the hope of hiring a new firm to start working in January.
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Top Concerns of Agencies Responding to RFPs
- Short deadlines
- Budget not provided
- Incomplete scope of work
- Exhaustive response required
- Poorly written RFP - difficult client down the line
Why Organizations Dread the RFP Process
- Agency bait and switch
- Boilerplate response
- Daunting process
- Hard to differentiate agencies
- Want the process to be open and fair
Have others? Email us.
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