15. June 2015
When someone asks what the most critical component is when hiring a public relations firm I often respond: “time.” Time is easily the most under-appreciated element required for working with a PR agency. It begins with the time that should be devoted to identify and hire the most qualified agency, and then it continues through to the weekly time needed to provide the materials required for them to do their job (i.e. get you results).
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Top Concerns of Agencies Responding to RFPs
- Short deadlines
- Budget not provided
- Incomplete scope of work
- Exhaustive response required
- Poorly written RFP - difficult client down the line
Why Organizations Dread the RFP Process
- Agency bait and switch
- Boilerplate response
- Daunting process
- Hard to differentiate agencies
- Want the process to be open and fair
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RFP Associates subscribes to and expects all the agencies we work with to adhere to the professional ethics codes outlined by at least one of the following: Public Relations Society of America, the PR Council and the Arthur Page Society.