Guest · 12. May 2015
RFP Associates was honored and delighted to have been selected to present to the recently-concluded PRSA Counselor's Academy spring conference in Dana Point, CA. Our topic: “Mastering RFP Evaluation and Response to Win More Business.” Boy, did we hit a nerve! The more than 60 professionals who attended our session represent and lead small- to mid-sized public relations firms: all hungry, all entrepreneurial, and all eager to figure out the conundrum, the puzzle and the frustration which is...
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Top Concerns of Agencies Responding to RFPs
- Short deadlines
- Budget not provided
- Incomplete scope of work
- Exhaustive response required
- Poorly written RFP - difficult client down the line
Why Organizations Dread the RFP Process
- Agency bait and switch
- Boilerplate response
- Daunting process
- Hard to differentiate agencies
- Want the process to be open and fair
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