RFP Dance Moves (Tips)
We were featured on DC's premier podcast for the PR Industry, Flack Pack, hosted by Robert Johnson of the Washington Media Group.
This in-depth interview truly explains how we began our business and the process we use to help clients find agencies.
See episode recording below
(we begin at about 17:00)
EPISODE SUMMARY
How can PR pros engage the RFP process and live to tell about it? Robert spends some quality time this week with two experts on RFPs: Robert Udowitz and Steve Drake.
EPISODE NOTES
Responding to a PR request for proposals (RFP) can be stressful, time consuming, and sometimes futile. But it’s also necessary, as RFPs are a staple of agency business development efforts.
So how can PR pros engage the RFP process and live to tell about it? Robert spends some quality time this week with two experts on RFPs: Robert Udowitz and Steve Drake, principals of RFP Associates, based here in the Washington, D.C. metro area. They examine the pitfalls of the process and share some tips that will help us master our next RFP response.
- Steve Drake & Robert Udowitz
